I think the central issue is that far too often the trailers just don't say enough about a film's central story. While they're occasionally very flattering about its premise, I just think the studios big and small (and even the indie outlets) have tried to keep so many secrets hidden that we, as a society, have lost our way in crafting truly great promos. Instead, the contemporary thing to do is to meander around a point, promise a bit of action or violence, and then hope to put butts in the seats for the inevitable full show.
In any event, I'm still willing to pass along such notices when I find 'em, and that's the case right now: a little something something called The Summoned seems to have enjoyed a positive festival screening in early June, so much so that it was picked up and rushed into digital distribution scheduled for July 7th. Such a move certainly bodes well for the picture; but -- as I've implied with my two cents on trailers -- this one is a hard match for me. I can't tell if it's truly supernatural or if it's just a conventional slasher pic given a healthy dash of the otherworldly in order to increase an audience's interest.
Here's the premise as listed on IMDB.com:
"Two high profile couples are forced to examine the cost of success when they're invited to an exclusive self-help retreat where their ancestors sold their souls generations prior."
Now, that certainly sounds a bit more metaphysical than the traditional Horror feature, so let's hold out hope that it's closer to the truth than is its ambiguous advert. I'll post the YouTube.com trailer below, and you folks know what to do about that.