On the one hand, I love them. Generally speaking, they carry with them an innate sense of optimism, even if it's only promoting that there's entertainment to come. When they're done right, they can catapult a release's desirability into the stratosphere, practically daring folks to look away, to not experience the adrenaline rush that comes with the images. They pump us up. They throw us down. They tempt us to come back for more.
On the other hand, I hate them. How many of us are lovers jilted from the over-promise? Curse you, Hollywood: you promised us something special -- something truly extraordinary -- and you gave us this?! Why, God, why? Why couldn't you have just left us with the trailer?
However, let it be known that movie trailers are rarely composed by folks involved with the actual movie. Media 'specialists' craft them -- usually with some modest input from the filmmaker -- and, as a result, they can be uneven, sometimes even promising something that the finished product never delivers.
As I said, we've all been there ... and one who is such a fan of the Bill and Ted films was expecting a bit more from the trailer for Bill & Ted Face The Music which dropped online this week. Instead of giving me a look into what should be the defining moment of this franchise's mythology, these media 'specialists' delivered something flat, unimaginative, and -- dare I say? -- derivative of jokes the previous two films already spun?
Now, take heart: these media 'specialists' are young enough that they probably have little to know awareness of the original Bill & Ted's Excellent Adventure and Bill & Ted's Bogus Journey. They possibly have no concept of the warm-hearted place these films have earned in the hearts of many. We live in dark times, and no doubt this trailer is the product of children brought up in this dark era ... so let's hope Face The Music lives up to the righteous potential these two lovable knuckleheads have always portrayed.
For those interested, here's the trailer below: